Making use of videos in your website design to enlighten the story of your business is one of the best things that every web design company in Dublin,CA counts on to speed up the development of your brand’s digital presence. The key reason behind this theory is that since 59% of the users consume video content in detail and 47% of them would like to watch more video content from digital marketers in the upcoming times.
The majority of individuals these days prefer watching the video content regarding services and products they are interested in and then make a decision to buy them for the reason that they have seen the video. However, ahead of selling, you can even make use of video content to narrate influential brand stories that create associations and sets up an emotional relationship with the audience.
The following actions must be considered with the intention of creating a storytelling video for your brand:
Make use of “Show, Don’t Tell” modus operandi
The “Show, Don’t Tell” modus operandi is an approach that is employed by a lot of content writers where they allow the audience to see what is actually taking place on the story instead of acquainting them with straightforwardly. This technique is highly successful as it makes the most of the imagination of the audience.
Instance 1:
Ø Telling – Letting know a reader a characteristic or detail.
Ø Showing – Painting a picture in the mind of the reader that makes the action come alive.
Instance 2:
Ø Telling – Smith woke up unexpectedly.
Ø Showing – With his heart pounding so hard that it felt like it would burst out of his chest, Smith sat up unexpectedly and frantically looked around his room.
Be transparent while narrating your story
Every top rated web design company in Dublin, CA focuses on coming up with a website design that appeals to the emotions of the audience. And, to maximize the website design, you must avoid including a video that is based on a fabricated story, instead, it must express what’s factual. Claiming a story coming from an authentic client to be factual even though it is not will not just mess up your digital marketing campaign but can severely affect the image of your brand.
Demonstrate the personality of your brand
Standing out from the industry competitors is often considered as one of the biggest challenges that every business goes through. In order to deal with such concerns, it is always recommended to demonstrate the persona of your brand in a way that is unforgettable, outstanding, and relatable.
However, if you are acquainted with any person who looks charismatic in front of a camera, then allow him to take the mic and speak regarding what your brand is all about and what are your offerings. You can even allow the audience to take a quick look at what is behind the curtain by shooting some footage inside the manufacturing plant or office to demonstrate how you produce a valuable product.
