Establish Your Brand’s Digital Presence By Including Videos In Website Design

Making use of videos in your website design to enlighten the story of your business is one of the best things that every web design company in Dublin,CA counts on to speed up the development of your brand’s digital presence. The key reason behind this theory is that since 59% of the users consume video content in detail and 47% of them would like to watch more video content from digital marketers in the upcoming times.

The majority of individuals these days prefer watching the video content regarding services and products they are interested in and then make a decision to buy them for the reason that they have seen the video. However, ahead of selling, you can even make use of video content to narrate influential brand stories that create associations and sets up an emotional relationship with the audience.

The following actions must be considered with the intention of creating a storytelling video for your brand:

Make use of “Show, Don’t Tell” modus operandi

The “Show, Don’t Tell” modus operandi is an approach that is employed by a lot of content writers where they allow the audience to see what is actually taking place on the story instead of acquainting them with straightforwardly. This technique is highly successful as it makes the most of the imagination of the audience.

Instance 1:

  Ø  Telling – Letting know a reader a characteristic or detail.

  Ø  Showing – Painting a picture in the mind of the reader that makes the action come alive.

Instance 2:

  Ø  Telling – Smith woke up unexpectedly.

  Ø  Showing – With his heart pounding so hard that it felt like it would burst out of his chest, Smith sat up unexpectedly and frantically looked around his room.

Be transparent while narrating your story

Every top rated web design company in Dublin, CA focuses on coming up with a website design that appeals to the emotions of the audience. And, to maximize the website design, you must avoid including a video that is based on a fabricated story, instead, it must express what’s factual. Claiming a story coming from an authentic client to be factual even though it is not will not just mess up your digital marketing campaign but can severely affect the image of your brand.

Demonstrate the personality of your brand

Standing out from the industry competitors is often considered as one of the biggest challenges that every business goes through. In order to deal with such concerns, it is always recommended to demonstrate the persona of your brand in a way that is unforgettable, outstanding, and relatable.

However, if you are acquainted with any person who looks charismatic in front of a camera, then allow him to take the mic and speak regarding what your brand is all about and what are your offerings. You can even allow the audience to take a quick look at what is behind the curtain by shooting some footage inside the manufacturing plant or office to demonstrate how you produce a valuable product.

Does Your Business Need An Integrated Online Marketing Campaign?

In this highly integrated and digital era, adopting an integrated online marketing campaign for your business can really make a difference. Such campaigns, designed by a leading SEO company in Dublin, can help businesses meet their goals efficiently in this highly competitive arena. Having an integrated online marketing strategy can weave wonders for the online presence of your brand as well as the future of your business. Let’s explore six reasons to have an integrated internet marketing campaign.

Because clients need multiple touch points before they make a decision to purchase

Putting into practice an integrated multi-channel strategy for online marketing campaign plays a significant role if you would like to generate lucrative outcomes for your business. 84% of customers make use of a variety of online channels to research about services, products, and brands. And, they would experience an average 6 channels or touch points prior to making a decision to buy.

Because customers constantly hunt for fresh content

With information practically available within reach, customers would naturally desire to find solutions and answers to what they require as fresh as they could get it. 27% of the time people spent online is just to seek such information. Offering fresh content through an integrated online marketing campaign can provide you with an increased opportunity to connect with your prospective clients.

Because online traffic comes from varied sources

According to the digital marketing experts of a top rated SEO company in Dublin, more than 74% of online traffic is generated from natural search engine and other organic means. By concentrating on free channels so as to lessen the marketing expenses can make you lose out on great prospects of generating quality traffic from a variety of sources. Make the most of your mobile marketing campaigns.

Because an integrated online marketing campaign generates higher conversion rates

The possibilities of generating higher conversion rates are great if more targeted clients are aware of your marketing campaigns and advertising from any of the multi-channel campaign. Plus, it allows you to reach up to 29% boost in levels. In addition, an integrated campaign for search engine optimization and pay per click has the success rate of increasing the click through rate up to 32%.

Because an integrated online marketing campaign delivers better ROI

The integrated search engine optimization and pay per click campaign for internet marketing performed by experts can result in not only an increase in click through but even a 28% in revenues as well. This proved that an integrated online marketing campaign can provide your business bottom line its ultimate advantage – higher revenues in addition to quicker and much improved ROI by as much as 350%.

Because internet marketing channels constantly advance

With internet marketers at the mercy of modifications to algorithm updates and amendments in strategies by Google to make search completely more secure, putting into action multi-channel campaign by the experts of a reputed SEO company in Dublin will help set up your business for the inevitable. These amendments are not isolated to search engines but have an effect on other channels.